A while ago, Google was forced to spend millions of dollars to redeem Google.cn and Google.com.cn that were not registered in time. We often see news that the domain name of a well-known domestic enterprise has been registered. Domestic enterprises have relatively weak awareness of domain name protection, which causes this phenomenon to occur frequently.
Now, let’s briefly talk about how to build an enterprise domain name protection system based on some practices of foreign companies:
1. You might as well register relevant, ambiguous names, and domain names that may cause controversy. After all, you can prevent others from taking advantage of the loopholes at a very small cost. For example, Haier might as well register haier, myhaier, haiergroup, etc. for protection. Wal-Mart even registered more than 200 domain names consisting of vulgar names, fearing that those domain names would be easily associated with names that would tarnish its image.
2. You may wish to register all registrable domain names and local domain names such as .com, .net, .com.cn, .cn, .org, .cc, .us, and .tw on a protective basis to prevent unnecessary disputes in the future.
3. Newly developed products must also be pre-registered in advance to prevent unexpected events, especially for sub-brands under the company. For example, Wahaha learned from the experience of being registered on wahaha.com, and its subsequent sub-brand "ruwawa.com" was also registered on ruwawa.com. It is really regrettable that this phenomenon happened.
4. You might as well register all existing product names protectively.
5. The most important point is to form an executable corporate system for domain name protection and implement it to everyone. Only in this way can we truly avoid the tragedy of domain name squatting. An example worth learning from is FM365.com, which Lenovo spent huge sums of money to build but failed. Later, it was registered because the domain name expired and was not renewed. It is really dumbfounding. Therefore, it is very necessary to form an enterprise system and implement it to people.
As the unique resource of the Internet, New Starting Point reminds all companies to protect their own Internet brand identity to avoid unnecessary losses.