Does the name of a WeChat mini program need to have a trademark? Can I change my name?

2018-08-02 17:59 Category: practical knowledge View( )

This morning, a client who was working on a mini program project asked in the discussion group whether the name of the WeChat mini program should have a trademark. I can definitely tell you that it is not necessary.

At the same time, it should be noted that: first, the names of mini programs do not necessarily require trademarks, and most mini program names do not have trademarks, but they cannot infringe on other people's trademarks, which will lead to suspicions of counterfeiting, especially Tencent's own. Second, after the mini program is released, non-personal accounts can be renamed through authentication. Third, the rules of WeChat mini programs will change. These are only the current rules, but no matter how they change, it is basically impossible to force the name to be consistent with the trademark.

Therefore, the name of WeChat mini program can be changed, but it needs to be modified by re-certifying the mini program, and personal mini program accounts are not supported.

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